Cookies, Web Beacons, and Similar Technologies
Updated: July 14, 2021
Overview
When you engage with our classified ads website for Africa, we or our trusted service providers may utilize cookies, web beacons, and comparable technologies to store information that enhances your browsing experience, ensures security, and supports targeted advertising efforts.
This guide is crafted to provide you with insights into these technologies and their application on our platform. Here are key points to consider regarding our utilization of such tools. For a comprehensive understanding, please refer to our complete User Cookie Notice below.
Our cookies and similar technologies serve various purposes. They are essential for the functionality of our services, aid in performance enhancement, offer additional features, and facilitate the delivery of personalized ads. We employ session cookies that expire when you close your browser and persistent cookies that remain on your device for an extended period. Should your device allow, you have the option to block, delete, or disable these technologies. Manage your cookie preferences through your browser or device settings.
To safeguard against unauthorized access to our cookies and similar technologies, stringent security measures are implemented. A unique identifier ensures that only authorized entities, including us and our service providers, can access cookie data.
Service providers play a crucial role in supporting various facets of our operations, including site management, services, applications, advertising, and tools. Some authorized service providers assist in delivering relevant ads across our platform and other online channels. These providers may place cookies on your device through our services (third-party cookies) and gather data to identify your device, such as IP addresses or unique identifiers.
Understanding Cookies, Web Beacons, and Similar Technologies
Like many websites, we utilize technologies that are essentially small data files placed on your devices like computers, tablets, or mobile phones. These files enable us to capture specific information each time you visit or interact with our platform.
The names and types of cookies, web beacons, and similar technologies we employ may vary over time. To facilitate comprehension of our practices and technology use, we present the following simplified terminology and explanations:
- Cookies: These are small text files containing alphanumeric characters stored in your browser or device memory when you visit a website or view a message. Cookies enable websites to recognize specific browsers or devices. There are different types of cookies:
- Session cookies expire at the end of your browsing session, tracking your activities during that period.
- Persistent cookies persist on your device between browsing sessions, remembering your preferences across multiple sites.
- First-party cookies originate from the site you are visiting.
- Third-party cookies come from external sites distinct from the one you are currently on.
You can disable or delete cookies using tools available in most popular browsers. Remember that preferences must be adjusted individually for each browser, as functionalities may vary across different platforms.
Web beacons, also referred to as pixel tags or clear GIFs, are small graphic images that may be embedded on our classified ads website for Africa. These elements work in conjunction with cookies to track user behavior and identify our users.
In addition to cookies and web beacons, we may utilize similar technologies that store information on your browser or device using local shared objects or local storage methods such as flash cookies, HTML 5 cookies, and other web application software. These technologies have the capacity to function across various browsers and may require direct management through installed applications or devices. It is important to note that we do not employ these technologies for storing information to target advertising to you either on or off our platform.
For the sake of clarity in our policies, the terms “cookies” and “similar technologies” may be used interchangeably to encompass all technologies utilized for storing data in your browser or device, as well as collecting information to help us identify you as detailed above.
Your choice and our utilization of cookies, web beacons, and comparable technologies
Our platform offers a range of site features, services, applications, and tools that rely on these technologies for optimal functionality. You have the freedom to manage these technologies by blocking, deleting, or disabling them if your browser or device settings allow. However, please note that declining cookies or similar technologies may limit your access to specific site features, services, applications, or tools and may prompt more frequent password entry during your browsing session. To learn more about managing these technologies, please refer to your browser or device settings.
Primarily, these technologies enable our sites, services, applications, and tools to store pertinent information in your browser or device for subsequent retrieval to identify you with our servers or internal systems. To safeguard the integrity of our cookies and similar technologies, we implement measures to ensure that only we and/or our authorized service providers can decipher them by assigning a unique identifier exclusively meant for our interpretation. It is important to clarify that none of your personal information is stored on any of our cookies or similar technologies.
Any personal data collected and retained through the use of these technologies is initially obtained with your explicit notice and consent. We secure your consent by transparently informing you about the use of these technologies and offering you the choice to disable them as detailed above. Any processing of your personal information will adhere to the guidelines outlined in our Privacy Policy.
Our utilization of such technologies is essential for the smooth operation of our classified ads website dedicated to Africa. These technologies serve various purposes, including:
- Operationally Necessary: We employ cookies, web beacons, and similar technologies to ensure the proper functioning of our platform. These tools enable access to our services, identify unusual site behavior, prevent fraudulent activities, enhance security measures, and facilitate features like shopping carts and saved searches.
- Performance Related: Cookies and web beacons are utilized to evaluate the performance of our website, applications, and services. Through analytics, we gain insights into user behavior, interaction with content, and item viewing patterns, helping us improve our offerings.
- Functionality Related: Our use of cookies and similar technologies enhances your experience on our platform by providing advanced functionality. This includes recognizing users upon login, storing preferences, interests, and viewing history to personalize content presentation.
- Advertising or Targeting Related: We may employ first-party or third-party cookies and web beacons to deliver targeted advertisements based on user interests. By analyzing ad effectiveness and user engagement, we strive to deliver relevant content to our audience.
To opt-out of third-party advertising-related cookies and web beacons, refer to the ‘Ad Networks and Exchanges operated by authorized third parties’ section. Opting out of these technologies does not eliminate all advertising but ensures that ads are not personalized based on cookie data.
If you wish to opt-out of other technologies used on our platform, such as blocking or disabling them in your browser or device settings, you have the flexibility to do so.
Utilization of Approved Third-Party Technologies
Our collaboration with authorized third-party service providers allows them to deploy third-party cookies, web beacons, or similar technologies on our platforms with our consent. These service providers play a crucial role in enhancing your experience by ensuring a more efficient, speedy, and secure interaction.
The primary function of these technologies employed by service providers is to assist in delivering our content and advertisements while compiling anonymous site metrics and analytics. It is important to note that we strictly prohibit these service providers from gathering any of your personal data for their own purposes on our platforms. These providers are bound by confidentiality agreements and legal constraints regarding the use and collection of personal information. The privacy policy governing third-party cookies is determined by the respective third parties.
Apart from the sanctioned use of such technologies by our service providers or other authorized third parties, we do not endorse the inclusion or utilization of cookies, web beacons, local storage, or similar tracking technologies for personal information collection in third-party content on our platforms (e.g., item listings, member-to-member communications, classified listings, comments, reviews, etc.). Should you suspect any listing or third-party content of gathering personal information or employing tracking technologies on our platforms, please notify us promptly.
Ad Networks and Exchanges Managed by Authorized Third Parties
In order to serve you advertisements effectively, we may engage third parties like advertising networks and exchanges. These third-party providers utilize third-party cookies, web beacons, or similar technologies to gather information, including your device identifier, IP address, or advertising identifier (IDFA). The data collected by these third parties aids us in delivering more pertinent advertising across our platforms and other online locations. The privacy policy governing third-party cookies is determined by the respective third parties.
